A summer filled with acquisitions and partnerships keeps gaining momentum as DISH has announced its latest partnership with Matrixx Software. The digital commerce experts will be joining a growing list of partners for DISH as it continues to build its wireless capabilities as a company.
The major benefit that Matrixx is bringing to the table for DISH is its software that will work with DISH’s growing abilities in AI and automation through a cloud-native, continuous integration/continuous deployment (CI/CD) pipeline. But the question remains, why is this important?
DISH is looking to monetize its extensive collection of 5G spectrum and a grand opportunity to do so is through network slicing. The practice of network slicing will play a part in how 5G is distributed and allows for a portion of spectrum to be accessed for a specific purpose from an operator. The model that DISH is building with the help of Matrixx Software will allow this to become monetized using a dynamic pricing model.
Using a dynamic pricing model that is rooted in automation will allow DISH to adjust to the market and change the prices throughout the day as changes take place. Both DISH and Matrixx released statements praising the capabilities that this partnership would bring. “We are proud to have a partner with the proven ability to deliver a modern CCS solution for 5G that will give us the commercial and operational agility to constantly iterate our offerings and grow our wireless business,” said DISH’s Chief Information Officer, Atilla Tinic. Matrixx Software’s CEO Glo Gordon said, “With our unique platform, Matrixx will provide Dish with a powerful competitive advantage in both the offerings they bring to market and the superior experience they deliver to their customers.”
The exciting ride that DISH has been on so far this year in the realm of wireless is just getting started. Even as the COVID-19 pandemic threatened to put a dent in the major year 5G was slated to have, many companies are overcoming such struggles but none quite like DISH. A summer filled with acquiring both Boost Mobile and Ting Mobile is putting DISH further in a position to unleash a nationwide 5G network. DISH will need to continue to take calculated steps if it is to complete its goal of unleashing a 5G market by the end of 2020. Furthermore, if it is to avoid a multi-billion dollar fine, DISH will need to keep its obligation to provide 70% of the United States with a viable 5G network by June 2023.
Source: Fierce Wireless