The MVNO (mobile virtual network operator) from DISH Wireless, Boost Mobile, is offering subscribers additional privacy options for only $5.99 a month. Its Privacy Premium bundle is one of the latest ways that CEO Stephen Stokols is bringing value to subscribers. Users who use Android devices and have data plans with Boost’s Expanded Data Network can subscribe to the bundle.
Blocking spam, reducing your exposure to viruses, and helping protect users against identity theft are some of the key features the bundle will provide. Those using the bundle will receive automatic encryption of their data when joining WiFi networks, Call Screener Premium which will identify, report, and block space calls automatically, and Premium Visual Voicemail which transcribes voicemails and allows users to send them to their email. These measures are welcomed as the entire industry and even the FCC continues to combat the influx of robocalls seen across all carriers.
There are many other innovative ways that Boost Mobile is looking to bring to its subscribers when assessing the future of how subscribers use their devices. This includes four main areas including privacy as we have seen, financial services, gambling, and healthcare. Speaking on the future, Stokols said, “When you think about our strategy, we’re looking to offer relevant value across all four dimensions, starting with the privacy bundle…There’s a huge concern or growing concern of our customers, our base, and those we’re going after and to expand to, around privacy.”
Companies continue to battle privacy concerns and the wireless industry is no exception. There have been recent issues in which carriers were under fire for selling data to outside third parties including location data with other parties. Even apps are an area of caution for privacy concerns such as Facebook. “We’re offering anonymous browsing, we’re building a sort of VPN capability that allows you to kind of mask a lot of the data that gets shared… as well as just protection from some of the more malicious spyware or malware that’s starting to propagate especially on Android devices,” said the leader of Boost Mobile.
A popular approach for wireless carriers looking to provide value to their customers is to provide access to content bundles to their subscribers such as a Netflix subscription. Boost Mobile is taking a different approach to not only provide value to its subscribers but to also develop its own identity away from the competition. The upcoming year for Boost Mobile will be huge for these ambitions as it looks to release deals it believes will be even bigger than this initial privacy bundle focusing on the other three areas the company believes it can find opportunity within. Boost’s parent company is now working with DraftKings, one of the largest names in daily fantasy, to integrate the app with DISH Network. The deal is also open to including future opportunities with Boost Mobile as well.
Source: Fierce Wireless