Sling TV Launches Live Programmatic Advertising Service

The digital and advertising worlds continue to collide as Sling TV partners with Adobe’s newly created Advertising Cloud to deliver a programmatic TV offering that allows advertisers to bid in real time on livestreaming and video-on-demand content. Essentially, this means that advertisers will be able to bid on Sling TV’s slice of ad inventory through […]

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Xfinity Instant TV Eyes Q3 Launch

Those of you who have been paying attention to the television content space will remember a Comcast service called Stream that launched in select cities in 2015. Apparently, the city tests have gone well because Comcast plans to relaunch the streaming service, under a new name, and make it available anywhere that Comcast is available […]

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AT&T Customers Get Free HBO

The competition for smartphone users business continues to heat up as AT&T brainstorms new ways to stay ahead of their competition. The latest move—free HBO. Earlier this month AT&T announced that any customers who are a part of their Unlimited Plus service will also have free access to HBO. The telecom space has, perhaps, never […]

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The Comcast Xfinity Watchathon Expands To Netflix

Comcast is holding its fifth annual Watchathon week from April 3rd through April 9th! Every year Comcast hosts, what they call, the Xfinity Watchathon—a free video-on-demand (VOD) binge fest. This year, for the first time, Netflix will be included in the all-access promo. The Watchathon is a promotion designed to convince current Xfinity customers to […]

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Comcast Now Offers Prepaid Internet Services

In the crowded internet service provider space, companies are getting creative in an attempt to stand out. Comcast recently introduced prepaid internet services, and plans to offer prepaid video services by the end of 2017. The new service, called Xfinity Prepaid Internet, was initially tested in select markets like Illinois, Michigan, Georgia, Florida and Indiana […]

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Google Revamps Policy Surround Ads and Offensive Content Following YouTube Scandal

The Times of London opened a can of issues for YouTube after they published a story detailing several instances where advertisements from the UK Government, and some prominent businesses, were appearing alongside extremist YouTube videos. Unfortunately, many of those extremist videos contained vile anti-semitic and homophobic messaging. In response, many major companies, from supermarkets to […]

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Amazon Gets Thursday Night Football

It’s getting to the point where you have to look hard to find a reason not to get an Amazon Prime subscription. Amazon recently added yet another reason to upgrade to a Prime Membership—Thursday Night Football. As many NFL fans will remember, Twitter was the prize holder for free Thursday Night Football (TNF) games in […]

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US Pay TV Operators Are Losing Subscribers

The days of cable and satellite broadcasting companies controlling the television market are slowly coming to a close. The cord-cutting trend continues to grow as an increasing number of Americans are finding other ways to get their digital media fix. A recent Parks Research study reports numbers that show the cord-cutting flame continuing to grow. […]

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