Launching a cloud-native 5G network in Las Vegas, Nevada wasn’t enough for DISH Wireless who continues to impress. The innovative satellite-turned wireless provider is also bringing telehealth opportunities for its subscribers of Boost Mobile.
As it continues to show resilience in bringing forth a nationwide 5G network, DISH Wireless continues to disrupt the prepaid wireless world through its MVNO Boost Mobile. There are four areas Boost Mobile’s Executive VP Stephen Stokols was looking to target as an attempt to bring value to subscribers. This includes healthcare, financial services, gambling, and privacy, which we saw earlier in 2021 come to life through its Privacy Premium plan. As Boost Mobile continues to execute these areas, it is clear that the company is deploying its strategy on all fronts so far.
Subscribers will gain access to K Health, a leading medical app with more than 4 million users, for only $7.99 per month through Boost Mobile’s Unlimited Plus plan. Considering that K Health alone would cost customers $9 per month via membership or $19 for a one-time virtual visit with a physician, the value here is immediate for subscribers. K Health provides plenty of valuable healthcare options including a free symptom checker, prescriptions, diagnosis, and treatment plans. In addition to these features, the access itself is a great benefit as K Health is ordinarily limited with its direct-to-consumer approach. Choosing K Health came after weighing a variety of options but with the incredible advancements made by artificial intelligence (AI) and the access that Boost Mobile’s customers will receive to hundreds of doctors, the partnership felt like a no-brainer.
Stokols spoke on the fact that as many as 40% of Boost Mobile’s subscribers did not have access to a proper amount of health insurance. Access to K Health will allow such customers to enjoy quality healthcare regardless of their situation with insurance. “We looked at it and said look, from a Boost phone you should be able to access a doctor, you should be able to diagnose what’s going on with you, your family, your kids,” said Stokols. “It’s a very compelling service for our users.”
Many wireless carriers are looking to entertainment to retain or attract customers. Verizon is offering Disney+ to customers while T-Mobile has an offer for Netflix. Boost Mobile, continuing in true DISH “disruptive” fashion, is taking different approaches and its partnership with K Health is proof. “For our users…it’s not about Netflix, it’s about basic health services, so we’re offering that free,” Stokols said.
Taking advantage of spaces that can bring value to customers unlike any other is ripe with the potential to retain and attract subscribers, however, Boost Mobile has bigger plans, as does DISH Wireless. Continuing its campaign to balance building out its 5G network with Amazon Web Services (AWS) in Las Vegas and then nationwide, DISH Wireless is still putting forth efforts to ensure that its Boost Mobile endeavor grows. This comes at a time in which DISH Wireless and T-Mobile continue to battle over responsibilities whereas the “Un-Carrier” is slated to disconnect its CDMA network. A move that DISH Wireless is saying will affect millions of Boost Mobile customers. As Stokols said, “We want to take it one step further and sort of ‘un-carrier the Un-Carrier’ and really take it to next-generation services that really provide real value, not just add-on value.”
The ultimate goal of DISH Wireless and Boost Mobile is to change the way prepaid services are delivered. As an MVNO, Boost continues to make waves in its short lifespan as a DISH company with innovative, value-driven offers. Now, Stokols continues these efforts to elevate prepaid mobile from a service that only delivers data, texts, and voice services. “When we look ahead to the next 10 years, we’re trying to change that,” he said. “We’re trying to have the carrier be a much more important part of the consumer value proposition.”
Source: Fierce Wireless