As it stands, DISH Wireless is home to around 9 million subscribers through its mobile virtual network operators (MVNOs) brands. Most of these customers can be found on Boost Mobile. There are also hundreds of thousands of subscribers between Ting Mobile and Republic Wireless. Prepaid wireless customers on these brands can expect to receive upgrading options beginning in 2022 as DISH Wireless looks to expand its revenue from its customer base. DISH Wireless is required to offer postpaid services because of a deal between the company, T-Mobile, and the U.S. Department of Justice. Its current offerings from Ting Mobile meet this requirement.
Postpaid plans, which allow customers to pay after the use of service, can be better revenue centers for DISH Wireless. They also provide the framework for extras such as financing devices purchased by customers. DISH Wireless is still a budding wireless provider in the U.S. and the market continues to shift. Many prepaid customers are now making the switch to postpaid wireless services and DISH Wireless is wise to seize the opportunity early in its wireless journey.
“There is a big (transfer) from the prepaid category to the postpaid category. You’re seeing that happen more from a macro perspective, lots and lots of people from prepaid moving into postpaid, based on the economic realities that you’re seeing in the country,” said T-Mobile CFO Peter Osvaldik.
Details on the plan from DISH Wireless are scarce, but it should be no surprise that Executive VP Stephen Stokols for Boost Mobile declares that the plan “is going to be an innovative thing.” Since officially becoming founded in 2020, DISH Wireless has pushed innovative solutions to 5G. Whether this comes from its deployment, the gear used for edge computing, or its partnership with Amazon Web Services (AWS) that is providing cloud-native technology, DISH Wireless is changing the way we think about wireless.
Boost Mobile is a classic example of the apple not falling far from the tree. The wireless brand was purchased by DISH Wireless in 2020 and began focusing on providing unique value sets to its customers through one of four concentrations: privacy, healthcare, financial services, and gambling. So far, the company has delivered on all of these features but financial services for Boost Mobile customers as it rejected traditional promotions for innovative deals to attract and retain subscribers. Ting Mobile and Republic Wireless may see changes to their plans as a result of the shift.
Source: Light Reading
