Television audience tracking tech company, Alphonso TV, reported that Super Bowl LI had close to seven-million viewers watching the game across various platforms. While seven million is a large number, it’s even more impressive when you compare it to the mere four-million viewers last year’s Super Bowl brought in. Despite a historic comeback by the Patriots to win their fifth championship, in a Super Bowl game that can only be described as iconic, the Super Bowl advertisements managed to steal the show.
According to YouTube, viewers watched a record-setting total total of 350,000 hours watching Super Bowl LI ads during the game itself. That’s up 15% from the 2016 Super Bowl! 70% of that watch time came from mobile devices, a trend that will likely only continue to grow.
According to iSpot.tv, the most successful ad of the night was the trailer premiere for Stranger Things 2 with an estimated 69 million impressions from television views alone. Budweiser took the number two spot followed closely by Mr. Clean and T-Mobile; 84 Lumber finished out the top 5 ads with the final spot. In total, Super Bowl LI advertisements generated 36 million online views and 4.4 billion social impressions.
While impressions are valuable information for marketers, they still don’t perfectly align with popularity. USA Today has been compiling votes from viewers for the most popular Super Bowl LI Ad. Interestingly enough, the only ad that made the top five impressions list and the top five popularity list was Budweiser’s Born the Hard Way spot.
The big game was larger than ever for its fifty-first iteration, and that means the advertisements have become more valuable than ever. While the price for air time during the Super Bowl continues to rise, the value of placing an ad during the game is more clear than ever.